Understanding the clients’ perspective, their message, and the precise actions they want to motivate in their audience is the most important part of the design process.

This entails making a genuine effort to get to know the client. I am often able to accomplish this successfully by asking a series of investigative questions, some of which are seen below.

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SAMPLE OF QUESTIONNAIRE 

“What motivated you to commission this visual design product?”

“What are you trying to achieve?”

“What are your top three core values?”

“Who is your audience and who will the desired results affect?”

“How will you personally benefit from the results of this mission?”

“How does your mission benefit the audience or your cause?”

“Where and how do you wish your audience to encounter this design or product?”

“What makes you different from your competitors?”